Do Smartphones Make for Smarter Consumers? [EPUB]

Do Smartphones Make for Smarter Consumers? [EPUB]

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Description

Research examining the emerging trend of large retailers in providing product and purchase information through smartphone applications. It identifies information that consumers use at point of purchase of products and the extent to which these applications meet their needs.
This report is offered free of charge, but your voluntary payment will help support the research and advocacy of Consumers Council of Canada.

Available to Consumers Council of Canada members at no additional charge in the member's library.

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