![Enhancing the Credibility of Social Responsibility Claims Among Canadian Consumers [PDF]](/assets/image/L2Fzc2V0cy9pbWFnZS8xMTc1OTMvNDA5Ni9pLnBuZw==/240/i.png)
Enhancing the Credibility of Social Responsibility Claims Among Canadian Consumers [PDF]
Consumers consistently tell researchers that they are concerned about the impact of the products they purchase, and that they prefer to make purchases from organizations that take social and environmental responsibilities seriously. In Canada, a majority of members of the public are reportedly pa... More
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