Dynamic Pricing - Can Consumers Achieve the Benefits They Expect?

Dynamic Pricing - Can Consumers Achieve the Benefits They Expect?

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Description

This research report outlines the possible harms to consumers from potentially exploitative pricing practices as retail business moves to more extensive use of dynamic pricing, what consumers can do to protect themselves, how aware they are of the risks, and what business and government can do to ensure consumers' rights are protected.
This report is offered free of charge, but your voluntary payment will help support the research and advocacy of Consumers Council of Canada.

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